Will telemarketing work for your business? Are you unsure whether it will?
We’ve put together a series of Telemarketing Sampler Packages just for you! These sampler packages are designed to enable you to try out telemarketing in your business without needing to commit to a full campaign.
Sampler 100 - £199
Campaign set up (by phone/email)
100 Calls
Contact report
Sampler [...]
If you’re exhibiting at a trade show or other event this year, how are you planning to follow up on the “leads” that you generate?
It is a sad fact, particularly in the current econonmic climate, that most of the opportunities that are gathered at considerable expense by companies at exhibitions, are missed because the resources [...]
Like marmite, you either love it or hate it. Cold Calling - picking up the phone and calling a new prospect for the first time.
To many salespeople, sales managers, business owners and the like, this is one task which ranks amongst the highest in their “avoid at all costs” list.
Some of us, however, don’t have [...]
I’ve lost count the number of times that we’ve been asked to work on a particular project on a “pay per results” basis. Whether we are being asked to set appointments or to open up other types of business relationships, the desire amongst businesses to attain the “holy grail” of Pay-Per-Appointment or pay-per-performance basis for [...]
Recessions bring out the best in people. Ingenuity, creativity and above all commitment. Now as we clearly are entering a phase in our modern lives where we still have the trappings of abundance but clearly the “money” that people and businesses thought they had is not so apparently “abundant”.
So what about advertising spend? In the [...]
We’re always talking about precision targeting in advertising. It is the holy grail for all media buyers (and sellers). After all, the more on target your ad, the better the response. Right? And modern technology means ad targeting software can take away all the hard work from the planners? Right? erm, not necessarily…
Sometimes the best [...]
The phrase “credit crunched” is the new excuse for everything from mega banks getting a hand out from governments to poorly run small businesses running out of money. To be “credit crunched” has somehow given respectability for what otherwise can only be described as a huge cock-up.
Now even the mighty Japanese car maker Honda has [...]
Johnson & Johnson is the latest major marketer to withdraw from sponsorship of the Olympic Games. Despite the huge cultural success of this year’s Beijing Olympics, the various global sponsors suffered a series of blows ranging from negative publicity associated with the torch procession to excessive security during the Games themselves which prevented many visitors [...]
As the World seemingly heads towards recession and managers are having to cope with recruitment freezes and layoffs, how do businesses keep selling?
One solution is to outsource their new business development to experienced and highly flexible organisations like Aquila & Company. We can “keep the lights on” without breaking the much slimmer operating budgets that [...]
That elusive citadel of advertisers being able to target individual users is getting closer to reality every month. Micro-targeting online is the foundation of much of Web 2.0 search and social-ad-driven models, but what about nano-targeting?
Now, using Facebook it is possible to create a series of nano-targeted advertisements targeted at specific individuals. Reporters and experimenters [...]
